Ready or not change is always waiting around the corner in many different forms and shapes. It could be unpredictable, gradual or unexpected, but change is constant and inevitable.
For brands, change should be an opportunity to evolve and grow into something better and more desirable, a better version of themselves. But most of the time, change disrupts (mencionar todos los inconvenientes) their brand mission, narrative and worst of all, their identity compromising their business future forever.
Only a few companies thrive with change. Those are the ones that have a clear and strong identity that Balbalba … (strong identity, balablaba) That’s why brands need to be prepared with a solid…. balabalabakab
Its your brand one of those?